Jo and Kemp launched their joint platform back
in 2014 where they started sharing all aspects of
their life including fashion, fitness, home decor,
travel and food.

Since welcoming Avalai in May of
2023, their content has naturally evolved to
include relatable family content. Their journey,
filled with laughter, love, and the occasional
chaos, serves as inspiration to families worldwide.
But it's not just their charm and authenticity that
sets them apart; Jo and Kemp have also
established themselves as trusted collaborators
with some of the most iconic brands in the
industry. From baby products to fashion and
fitness attire, they have seamlessly integrated
these partnerships into their content, creating
meaningful and impactful campaigns that
resonate with their loyal followers.