Since then, Shini has grown an incredible community across TikTok (recently reaching 400k followers) and has connected with them on the foundation of becoming comfortable with, and ultimately, celebrating her heritage and culture, whilst staying true to herself. Her content focuses on beauty, lifestyle, fashion, and food, and Shini likes to merge her Indian heritage with her British culture through the use of bindis and jhumkas in her every day outfits. Her newest TikTok series, 'Chai Chats' focuses on Shini contemplating life and growing up, whilst making an Asian drink - Chai. This has received an amazing response due to Shini’s relatability and unapologetic honesty.
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